FY 2025 CREATIVE - PHASE 3
Embedded Files
Public Awareness CampaignÂ
Public Awareness CampaignÂ
Objectives
Objectives
Increase knowledge of laws related to possession and use of cannabis in Connecticut.
Increase traffic to BeInTheKnowCT.org website and resource pages.
Increase in the number of individuals requesting information on services and supports about the potentially harmful effects of cannabis.
Audience
Primary: CT Residents (18+)
Audience
Primary: CT Residents (18+)
Youth
Breast/Chestfeeding Individuals
Spanish-speakers
Secondary:
Parents & Trusted Adults
Community Organizations
Educators
Healthcare Professionals
Billboards
Billboards
Digital - 720px x 208px, Spanish
Digital - 720px x 208px, English
Printed - 24' x 7'
Printed - 22' x 10'
Bus Ads
Bus Ads
Bus Queen - 98" x 30", Spanish
Bus Queen - 98" x 30", English
Bus Queen - 80" x 30", Spanish
Bus Queen - 80" x 30", English
Posters
Posters
Fact Sheets
Fact Sheets
Radio / Streaming Audio
Radio / Streaming Audio
STAYING INVOLVEDEnglish - 30 seconds
Spanish - 30 seconds
IT CAN BE HARDEnglish - 30 seconds
Spanish - 30 seconds
IT'S NEVER TOO EARLYEnglish - 30 seconds
Spanish - 30 seconds
CANNABIS IS LEGAL FOR ADULTS 21 AND UP
English - 30 seconds
English - 15 seconds
Spanish - 30 seconds
Spanish - 15 seconds
USE IT ANYWHEREEnglish - 15 seconds
Spanish - 15 seconds
TOLERANCE BREAKEnglish - 15 seconds
Spanish - 15 seconds
MANAGE ANXIETYEnglish - 15 seconds
Spanish - 15 seconds
HIGH POTENCYEnglish - 30 seconds
Spanish - 30 seconds
DRIVINGEnglish - 30 seconds
Spanish - 30 seconds
LEGAL FOR ADULTS DOESN'T MEAN SAFE FOR TEENS
English - 30 seconds
English - 15 seconds
Spanish - 30 seconds
Spanish - 15 seconds
Social Media
Social Media
1080 x 1080 ENGLISH
1080 x 1080 SPANISH
1080 x 1920 ENGLISH & SPANISH
Whitelist Partnership Social Media
Whitelist Partnership Social Media
TikTok / Snapchat
TikTok / Snapchat
Digital Ads
Digital Ads
HORIZONTAL FORMAT
728 x 90 - English
728 x 90 - Spanish
320 x 50 - English
320 x 50 - Spanish
250 x 250
300 x 250
Dating App Ads
Dating App Ads
1200 x 627
320 x 50
728 x 90
1200 x 627
1200 x 627
300 x 250
Videos
Videos
Click on image to open website
____________________________________
Change for the Better Marketing™
Let's talk about how we can build connections together.
____________________________________
Change for the Better Marketing™
Let's talk about how we can build connections together.
Page updated
Report abuse